<h4>Icon Alt Text</h4>

<p>
	The purpose of alt text is to explain the meaning of an image if the image isn't showing. This is used by people browsing with images turned off, or visually impaired people using screenreader technology.
</p>

<p>
  For example, the AO3 logo has the following alt text: "AO3 logo - the letters A O 3 combined with arms raised in celebration, symbolising the joy of fannish creation in the Archive".
</p>